Performers — Growth Team

10 freelancer roles to execute the Growth Plan

Budget & expected outcomes
Team payroll estimate + per-channel ad budgets and market-average metrics
Team payroll (mo)
€10 000
€7 100 – €12 900
Ads + tools
€5 000
7 channels
Total / mo
€15 000
burn rate
Expected ROAS
2.2x
B2B market avg
Per-channel budgets
Google Ads (Search FI+SE)
€1 500
ROAS 4x → ~€6000 revenue/mo, 20–30 leads
Google Shopping (487 SKUs)
€800
CPA €60–80, 10–15 B2C orders/mo
Meta Ads (optimized)
€1 200
ROAS 2.5–3x, sustain current channel
LinkedIn Sponsored (B2B Nordics)
€600
CPL €40–80, 8–15 B2B leads/mo
CDON / Marketplace fees
€300
Reach 4M+ SE buyers, ≥10 orders/mo
Tools (Apollo, Instantly, HeyReach, Klaviyo)
€350
Outreach: 800–1500 contacts/mo, 15% reply
SEO (Ahrefs/Semrush, content)
€250
+30% organic in 3mo, top-5 for 5 keys
Forecast (B2B Nordics market avg)
Leads / mo
~60
Orders / mo
~35
AOV
€950
Revenue / mo
€33 250
Repeat rate (target)
≥10%
now ~2%
Estimates — medians for B2B industrial e-commerce in FI/SE at full stack launch. First 8 weeks: ~50–60% of forecast.
Candidate Analyzer
Paste a portfolio / LinkedIn / website URL, paste candidate info, or drop a CV (PDF, images, text) — AI decides fit for our roles and returns interview questions.
URL (portfolio, LinkedIn, site)
Candidate info
Drag & drop CV / portfolio here
PDF, PNG, JPG, TXT, MD — up to 6 files, 8 MB each
Rebuild team to fit your constraints
Describe budget, priority channels, exclusions, languages — AI will rebuild the role set.

LinkedIn B2B Sales & Social Selling Manager

€1500–2500/mo or €25–40/hr•30–40 hrs/week
Goal: LinkedIn is the primary channel. Reactivate 43 dormant B2B and book 20–30 new B2B meetings/mo via Sales Navigator + HeyReach targeting procurement managers and welding workshop owners in FI+SE. Email is a backup channel.
Duties
  • LinkedIn Sales Navigator: build 800+ target leads (procurement, workshop owners, fabricators) FI+SE, segment by industry and company size
  • Social Selling from founder profile: 30–50 personal connect requests/day + follow-up on accepted (3–4 touches, value-first, no pitch in first message)
  • HeyReach multi-account campaigns: 4-step LinkedIn sequences (connect → voice note → case study → CTA call), 200+ touches/wk
  • Reactivate 43 dormant B2B via LinkedIn: personal messages referencing previously bought SKU + accessory/upsell offer
  • Email as backup channel (Instantly.ai + Apollo.io): only for those who don't reply on LinkedIn in 2 weeks
  • A/B test connect messages and InMail; weekly report: acceptance rate, reply rate, meetings, pipeline €
LinkedIn Sales NavigatorHeyReachApollo.ioHunter.ioInstantly.aiShield AnalyticsSupabase
KPI: ≥35% LinkedIn acceptance rate, ≥10% reply rate, ≥20 B2B meetings/mo, ≥8 reactivated deals in 60 days
Where to hire: LinkedIn ('LinkedIn SDR Nordics', 'Social Selling B2B Finland'), Upwork (LinkedIn outreach filter), Lemon.io

PPC / Google Ads Specialist

€800–1500/mo + €50–80/hr setup•10–15 hrs/week
Goal: Capture high-intent search 'hitsauspöytä' / 'svetsbord' in FI+SE, diversify away from Meta.
Duties
  • Set up Google Ads + Merchant Center, push feed for 487 SKUs
  • Launch Search (FI/SE) + Shopping + retargeting at €50/day
  • Install conversion pixels on umetalli.fi & umetalli.se
  • Weekly CPC/ROAS audit, budget reallocation
  • A/B test headlines, extensions, landing pages
Google AdsMerchant CenterGA4Google Tag ManagerLooker Studio
KPI: ROAS ≥4x on Search, CPA ≤€80 B2C, ≥20 leads/mo
Where to hire: Mayple, Upwork, local FI/SE agencies

Meta Ads Specialist (Facebook + Instagram)

€700–1300/mo + €1.5–3k/mo ad spend•10–15 hrs/week
Goal: Sustain and optimize the only working channel (Meta), lower CAC, test B2B targeting by FI+SE industries.
Duties
  • Audit current Facebook + Instagram campaigns, kill underperformers
  • Launch Advantage+ Shopping and catalog campaigns for 487 SKUs
  • Lookalike from top-99 B2B clients (Supabase) + site retargeting
  • Test B2B audiences: welding workshops, metal fabrication, vocational schools FI/SE
  • Pair with designer: 8–12 creatives/mo (static, reels, UGC), weekly A/B tests
  • Conversion API + Pixel + offline events (Shopify B2B orders) for attribution
Meta Ads ManagerMeta Business SuiteConversion APIPixelShopifyLooker Studio
KPI: Meta ROAS ≥3.2x, CAC ≤€60, Meta share of revenue ≤55%
Where to hire: Upwork (Meta Blueprint certified, Nordic e-com), Mayple

LinkedIn Ads & Social Selling Specialist

€600–1100/mo + €0.8–1.5k/mo ad spend•8–12 hrs/week
Goal: Reach B2B buyers (procurement, workshop managers, factory owners) in FI+SE via targeted ads and founder-led content.
Duties
  • Run Sponsored Content + Message Ads to precise audiences: industry='Mechanical/Industrial Engineering', company size 11–200, FI+SE
  • Lead Gen Forms on a free guide 'How to choose a welding table' (FI/SV) → Klaviyo nurture
  • Content plan: 3 founder-led posts/week (customer cases, manufacturing behind-the-scenes)
  • Convert profile views into Sales Navigator leads for the B2B manager
  • Coordinate with outreach: warm ad leads → HeyReach/Instantly sequences
LinkedIn Campaign ManagerSales NavigatorLead Gen FormsShield AnalyticsTaplio
KPI: CPL ≤€25, ≥40 qualified B2B leads/mo, ≥1500 founder profile views/mo
Where to hire: Upwork (LinkedIn Ads B2B Nordics), LinkedIn ('LinkedIn Ads specialist Helsinki/Stockholm')

Cold Email Outreach Specialist (new B2B leads)

€800–1400/mo + €200/mo tools•15–20 hrs/week
Goal: Generate 25–40 new B2B meetings/mo via cold email outreach to FI+SE welding shops, metal fabrication, and vocational schools — separate from reactivating 43 dormant clients.
Duties
  • Build TAM list: 800+ FI/SE companies via Apollo, Vainu.io, Allabolag.se, YTJ.fi
  • Warm up domains: 2–3 inboxes via Instantly.ai, SPF/DKIM/DMARC, 4–6 weeks warmup
  • Write 4 templates in FI/SV/EN: pain → specific SKU → soft CTA (demo/catalog)
  • Run sequences (4 touches over 21 days), A/B test subject lines and first lines
  • Clean bounces via Hunter.io / NeverBounce, keep bounce ≤2%
  • Hand off positive replies to B2B Sales Manager in Supabase CRM
Instantly.aiApollo.ioHunter.ioVainu.ioNeverBounceSmartlead
KPI: Open rate ≥45%, reply rate ≥8%, ≥25 booked meetings/mo, bounce ≤2%
Where to hire: Upwork (Top Rated cold email, Nordic), Freelancehunt, LinkedIn ('cold email B2B SaaS Nordics')

Marketplace Manager (CDON / Tori / Blocket)

€600–1200/mo•8–12 hrs/week
Goal: Launch CDON (SE) and niche FI/SE marketplace presence to reach 4M+ buyers.
Duties
  • Register on CDON (€29/mo), Tori Kauppa, Blocket Företag
  • Adapt listings to local requirements (PIM, FI/SV translations)
  • Sync stock & pricing via Shopify ↔ marketplace
  • Answer buyer messages within 24h SLA
  • Buy-box and competitor pricing analysis
CDON SellerTori KauppaShopifyDeepLChannable
KPI: ≥10 orders/mo from marketplaces by week 8
Where to hire: Upwork (Nordic e-commerce), LinkedIn

SEO / Content Writer (FI + SV)

€0.10–0.20/word or €600–1000/mo•10 hrs/week
Goal: Organic traffic for 'hitsauspöytä', 'svetsbord' and long-tail — 3 articles/mo.
Duties
  • Keyword research (Ahrefs/Semrush) for FI & SE markets
  • Write guides: 'How to choose a welding table', comparisons, customer cases
  • On-page SEO: title, meta, schema, internal linking
  • Guest posts on FI/SE industrial blogs
AhrefsSemrushSurfer SEOShopify Blog
KPI: +30% organic in 3mo, top-5 for 5 keys
Where to hire: ProBlogger, Contently, LinkedIn (native FI/SV)

Email / CRM Specialist (Klaviyo)

€500–900/mo•6–10 hrs/week
Goal: Raise repeat rate from 2% to 10% via post-purchase accessory flow.
Duties
  • Connect Klaviyo to Shopify, import 99 customers
  • Build 4 flows: welcome, post-purchase (30/60/90 day), winback, abandoned cart
  • Segments by purchased table → upsell accessories (Stop Pins, Clamps)
  • Weekly newsletter with new arrivals and cases
KlaviyoShopifyFigma (templates)
KPI: Email revenue ≥15% of total, repeat rate ≥10%
Where to hire: Klaviyo Partner Directory, Upwork

Designer (Ads + Landing)

€400–800/mo or €40–70/hr•5–8 hrs/week
Goal: Creatives for Meta/Google and landing pages for campaigns.
Duties
  • 10 creatives/mo (static + video) for Meta & Google
  • Shopify landing pages for Google Shopping categories
  • Brand guidelines and Figma templates
FigmaCanva ProCapCutShopify Theme Editor
KPI: Ads CTR ≥1.5%, LP conversion ≥3%
Where to hire: Dribbble, Upwork, Behance

Tender / Procurement Specialist (FI+SE)

€600–1200/mo + % won•8–12 hrs/week
Goal: Enter B2G and large B2B via Hilma (FI) and TED/Mercell (SE) tenders.
Duties
  • Monitor Hilma.fi, TED.europa.eu, Mercell.com for welding equipment
  • Prepare tender docs, price offers, certifications
  • Register in supplier registries (Tilaajavastuu, Trafikverket)
  • Network with procurement at vocational schools and shipyards
HilmaTEDMercellTilaajavastuu
KPI: ≥2 tenders submitted/mo, 1 won/quarter
Where to hire: LinkedIn ('tender specialist Nordics')